The brand identity prism In order to understand well the brand identities of Paris Saint-Germain and Real Madrid, we used a Kapferer’s Brand Identity Prism divided in 6 main topics : physique, relationship, reflection, self-image, culture and personality.

The Kapferer Brand Identity Prism is a framework for clarifying brand identity through six different brand characteristics. Those comprise physique, personality, culture, relationship, reflection, and self-image. Contents [ hide] Understanding the Kapferer Brand Identity Prism.

physical distance have been smeared out between company as well as Kapferer. Jean-Noël (1997). The brand identity prism, New York: Free Press; Toronto:. Även jag hade blivit brunbränd under sommaren och denna dag bar jag en tunn som en långsiktig investering i 'the personality of the brand' och utformas därefter. tillgångarna i ett företag i själva verket var deras varumärken" (Kapferer 1997, s.

Personality – “The personality of the brand could be regarded as the human characteristics which are associated with it” (Moseley, 2012). KAPFERER’S BRAND IDENTITY PRISM (NOTES) Powerful brands are easy to recognise: values are CLEAR and they nurture the type of customer loyalty that businesses crave Brand identiy = consistent visual projection of your business, products & services David Aaker (father of modern branding) defines brand identity as “… a unique set of brand associations that the brand strategist aspires to Kapferer Brand identity Prism 1. STRATEGIC BRAND MANAGEMENT KAPFERER’S BRAND IDENTITY PRISM Yunus Emre YASTIOĞLU Zeynep ÇIKIN 2. KAPFERER’S BRAND IDENTITY PRISM What is Brand Identity?

example, Aaker and Melin's brand platform, Aaker identity traps, Kapferer's identity prism, etc., then comes the analysis to compare empirical data with theory.

The literature on brand management, which has been widely examined, uses the terms “equity” (Aaker, 1996). Keywords: Brand, Brand identity, Kapferer’s brand identity prism, Lifestyle magazine, Sköna hem. 1.

Brand identity prism by Kapferer is a model that helps build solid brand identities. It focuses on six elements of a brand and how they relate to each other.

According to him, any brand can be identified by its characteristics.

Kapferer’s Brand-Identity Prism model Type of model: Brand model (structure model) Author(s): J.N. Kapferer Domain: Identity and image Figure 1: Six dimensions of brand identity In his so-called Brand Identity Prism, Jean-Noël Kapferer identifies six aspects of brand identity: (1) physique, (2) personality, (3) culture, (4) relationship, (5) reflection and (6) self-image.
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Brand Identity Prism (Kapferer) 2.

Brand Identity Prism. The Brand Identity Prism is a concept coined by J. Kapferer in 1986. According to him, any brand can be identified by its characteristics.
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Sep 20, 2013 - How to conduct a brand audit using the example of Penfolds, The Kapferer Brand Identity Prism Brand Identity Design, Branding Design, Sales

Those comprise physique, personality, culture, relationship, reflection, and self-image.

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A tutorial on the us of Kapferer's Brand Identity Prism for analysing existing brands and constructing new ones. KAPFERER’S BRAND IDENTITY PRISM Aspects of Brand Identity Prism 1. Physique is the set of the brand’sphysical features, which are evoked in people’sminds when the brand name is mentioned. Kapferer states that this aspect has to be considered the basis of the brand.